Conroe residential developer earns one win and four finalist honors as its affordable Montgomery County communities compete with Houston’s best
CONROE, TX, UNITED STATES, October 23, 2026 /EINPresswire.com/ — Ellison Development, a Conroe-based residential developer of affordable new home communities in Montgomery County, swept the Community Entrance category at the 2026 Houston’s Best PRISM Awards. William Trails in Willis won the award, and both finalist spots went to Ellison communities: McCrorey Trails in Conroe and Castle’s Edge in Willis. Ellison Development was also named a finalist for Developer of the Year, and McCrorey Trails was a finalist for Best Community.
With one win and four finalist honors, Ellison Development showed that attainable new home communities in North Houston belong among the region’s best. Its Developer of the Year nomination came in a field that included Houston’s largest master-planned community developers. All three recognized communities offer new D.R. Horton homes, with prices starting in the high $130s at Castle’s Edge.
“Owning a home changes a family’s future,” said Bill Ellison, co-founder of Ellison Development. “When a family drives through that entrance and says ‘this is ours,’ that pride is what we work for every day. Being named a Developer of the Year finalist alongside Houston’s largest master-planned community developers shows that an affordable home never has to mean settling for less.”
Ellison Development at the 2026 Houston’s Best PRISM Awards:
– William Trails (Willis): Winner, Community Entrance
– McCrorey Trails (Conroe): Finalist, Community Entrance; Finalist, Best Community
– Castle’s Edge (Willis): Finalist, Community Entrance
– Ellison Development: Finalist, Developer of the Year
Each recognized community reflects the same approach: thoughtful design at a price local families can reach.
– William Trails, Willis: A 104-acre community named in tribute to co-founder Bill (William) Ellison, with a new park opening by the end of 2026 and homes from the $150s.
– Castle’s Edge, Willis: The most affordable new home community in the area, with a playground, covered picnic area and homes from the high $130s.
– McCrorey Trails, Conroe: About 15 minutes from I-45, with a park, playground, pickleball court and basketball court, and homes from the $170s.
“Every family deserves to come home to something beautiful,” said Colleen Ellison, co-founder of Ellison Development. “From the stone and timber at the William Trails entrance to the story signs along the main drive, every detail was chosen with intention. We set out to prove a community can be both beautiful and attainable, and this recognition tells us we’re on the right path.”
All three communities are located in Montgomery County and zoned to Willis ISD. Homes are built by D.R. Horton, the nation’s largest homebuilder by volume. Ellison Development and D.R. Horton team members celebrated the results together at the Casablanca-themed gala.
To explore affordable new home communities in Montgomery County, visit ellisondev.com.
About the PRISM Awards
The PRISM Awards (Professional Results in Sales and Marketing) are the most prestigious recognition in Houston homebuilding. They are presented each year by the Greater Houston Builders Association (GHBA) Sales & Marketing Council, with winners selected by a panel of industry judges from across the country.
About Ellison Development
Founded by Bill and Colleen Ellison, Ellison Development is a privately owned, Texas-based residential developer headquartered in Conroe. The company creates affordable new home communities in the high-growth corridors of North Houston, with a focus on Montgomery County, including Conroe and Willis, as well as Liberty, Walker and Waller counties. Ellison Development partners with D.R. Horton across its community portfolio. Changing lives, by design.
Mario Morquecho
Ellison Development
+1 2819360936
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Ellison Development at the 2026 Houston’s Best PRISM Awards | William Trails Wins Community Entrance
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