Greytt today launched The Greytt 50, the world’s first independent ranking of hotels for travellers aged 50 and over. Backed by the Greytt Score™ (patent pending), the inaugural edition assessed 28,000 (4&5 star) properties across 63 Asia Pacific cities against 50 dimensions, from room comforts to navigability.
Topping the ranking is Banyan Tree Kuala Lumpur (Greytt Score™ 94.1), followed by The St. Regis Mumbai (93.0) and Sofitel Krabi Phokeethra Golf & Spa Resort (92.4). Full list: greytt.ai/greytt-50.
What separates the best from the rest
Top-ranked hotels scored within a narrow 5% range, showing consistent competition. 39 of the 50 earned perfect scores for Wellness & Leisure and 30 for Quiet & Relaxing, excelling in the soundproof, low-noise rooms that shape 50+ travel decisions.
The gap is wider than expected
Of the 28,000 properties assessed, only 50 proved truly Fit-for-50+ — a powerful signal to one of the world’s most valuable, underserved travel segments. Thailand and India account for over half, with Indonesia, Vietnam and Malaysia also represented.
A segment the industry can no longer afford to overlook
The world is ageing fast: by 2050 the over-60 population will exceed 2 billion, and over-50s rank among the most affluent travellers, set to drive $1.9 trillion of travel spend by 2030. Yet no common standard exists for whether a hotel meets their needs. The Greytt Score™ fills that gap: each property is independently scored 0–100 across 50 dimensions, with no pay-to-rank. Methodology: greytt.ai/about.
Comment
“For too long, the industry has treated over-50s as an afterthought — assuming they want grab rails, not the wellness and service every traveller deserves. The Greytt Score™ changes that: a clear signal for travellers, a bar for the industry.”
— Preethi Sanjeevi, CEO & Co-Founder, Greytt
About The Greytt 50
The Greytt 50, powered by the Greytt Score™ Index, is an independent benchmark of how well hotels serve travellers aged 50 and over. No pay to play. (https://greytt.ai/greytt-50)
About Greytt
Greytt.ai is a Singapore-based AI travel-tech company focused on the fast-growing 50+ segment, pairing AI-powered trip planning with the proprietary Greytt Score™. Founded by Preethi Sanjeevi (CEO), Ramakrishnan CN (CPO) and Rajeev Lochan (CCO).
View source version on businesswire.com: https://www.businesswire.com/news/home/20260625336804/en/
Media gallery
