Motive, the AI platform for physical operations, today announced a major expansion of its Workforce Management solution with the launch of Driver Rewards and enhancements to AI Coach and Performance Hub. Unveiled at Vision 26, Motive’s annual innovation summit, Driver Rewards is designed to help organizations engage, incentivize, and retain drivers at scale. New AI Coach capabilities extend AI-powered driver coaching beyond safety to fuel usage, compliance, and equipment health and newly introduced Coaching Score delivers the actionable intelligence to measure program effectiveness.
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Motive makes it easy to reward safe, efficient, and compliant behavior while reducing manual work for managers and improving overall fleet performance, at scale.
Driver retention has become a critical challenge across the physical economy, with large fleets often seeing annual turnover as high as 90%. Losing a single driver now costs organizations an average of almost $13,000. For a fleet with 1,000 drivers, turnover costs could add up to nearly $12 million dollars annually. Yet in many fleets, coaching still focuses on mistakes, while recognition remains manual, inconsistent, and difficult to scale. The result is disengaged drivers more likely to turnover.
“Too often, drivers only hear from their team when something goes wrong,” said Hemant Banavar, Chief Product Officer at Motive. “Motive Driver Rewards automatically recognizes and reinforces the behaviors that matter most. By turning everyday performance into real-time incentives, we help organizations reduce turnover and build stronger performance cultures without adding manual work.”
“With Driver Rewards, we’ve replaced manual tracking with automated, data-driven challenges that score and track performance in real time,” said Rodney Fetters, Fleet Director at SPATCO Energy Solutions. “Recognition is now consistent and scaled. We started with the obvious top performers that drive high mileage and are most at risk, but now we are using the platform to improve engagement, strengthen safety and have reduced the time our team spends managing rewards.”
Key Driver Rewards capabilities include:
- Recognition and Incentives: Automatically identifies positive driver behaviors and delivers rewards and recognition in real time.
- Customizable, Data-Driven Challenges: Create programs with tailored rules, point systems, and incentives aligned to goals like safe driving, fuel efficiency, compliance, and spend.
- Gamified Driver Engagement: Motivate drivers through leaderboards, challenges, and real-time progress tracking. Drivers can turn rewards into real money and get paid instantly to their Motive Card.
- Integrated, Global-Ready Platform: Built within Motive’s AI-powered platform, Driver Rewards supports international operations with localized units, time zones, and formatting to support expansion and enable a consistent experience across regions.
Driver Rewards turns everyday performance into automated incentives. Fleet managers create data-driven challenges tied to key metrics, while the platform scores performance and updates points, badges, and leaderboards in real-time. Drivers track progress in the Motive Driver App and teams run multiple programs with clear rules and automated scoring. Future Driver Rewards enhancements will expand rewards to additional behaviors such as idling and compliance, introduce new redemption options through Motive Card, and enable real-time “spot recognition” for exceptional performance.
Driver Rewards builds on Motive’s Workforce Management solution, which brings workforce operations into Motive’s centralized, AI-powered platform. By connecting drivers, vehicles, and operational data in one place, Motive helps organizations automate coaching, streamline compliance, surface risks earlier, and reduce manual processes so teams can focus on higher-value work.
New enhancements to AI Coach, the AI-powered driver coaching product that delivers personalized feedback at scale, extend coaching beyond safety to fuel usage, compliance, and equipment health. AI Coach enables organizations to improve performance and reinforce the right behaviors without manual coaching. An expanded avatar library offers more standard avatars for an even more personal and human performance program.
While Driver Rewards reinforces positive behavior, AI Coach automates intervention and can improve performance by identifying risks, creating tailored coaching plans, then delivering real-time guidance to drivers. AI Coach cuts coaching time in half and since launching last year, Motive estimates it has given over 100,000 hours back to managers. Drivers who actively review their AI Coach sessions see eight times more safety score improvement and a 50% drop in total events, with critical risks like cell phone use dropping to zero. Automated, consistent feedback transforms organizations’ performance cultures and introduces a new way for fleets to operate.
Motive is also introducing Coaching Score as part of Performance Hub, the unified control tower for managing coaching, training, and rewards. Coaching Score automates measurement by tracking behavior changes following coaching sessions, allowing managers to see exactly where programs are working and where high risk behaviors continue. AI-powered recommendations identify high-impact focus areas, while Performance Hub instantly surfaces which coaches need support to keep their teams on track.
Learn more about Motive’s Driver Rewards here and Workforce Management capabilities here.
About Motive
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time, safety, operations, and finance teams can manage their workers, vehicles, equipment, and fleet-related spend in a single system. Motive serves nearly 100,000 customers from small businesses to Fortune 500 enterprises such as Halliburton, KONE, Komatsu, NBC Universal, and Maersk across a wide range of industries including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, waste services, and the public sector.
Visit gomotive.com to learn more.
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