Country Life, LLC (Country Life) announced today the acquisition of Aura Cacia® from Frontier Distribution LLC (Frontier Co-op), a member-owned cooperative offering high-quality products for natural living. The acquisition expands Country Life’s portfolio of trusted wellness brands, including Country Life ®, Desert Essence ® and BioChem ®, creating a more comprehensive offering for consumers seeking natural solutions to support mind, body and well-being.
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Country Life, LLC’s portfolio of wellness brands, including Desert Essence®, BioChem®, Country Life® and Aura Cacia®.
Founded in 1982, Aura Cacia specializes in essential oils, skincare and aromatherapy products crafted from simple, pure botanical ingredients. Since joining the Frontier Co-op family of brands in the 1990s, Aura Cacia has become the #1 Brick & Mortar Aromatherapy Brand1 and #1 Natural Air Care Brand2, a testament to its commitment to innovation and product excellence.
“Aura Cacia is a strong fit within the Country Life family,” said Rob Robillard, CEO of Country Life. “Together, we bring more than a century of combined experience helping consumers live healthier, more balanced lives. Aura Cacia’s leadership in essential oils and aromatherapy complements our portfolio of supplements, sports nutrition and personal care products, all developed with integrity, transparency and care.”
Effective immediately, Aura Cacia will operate as a trusted brand within the Country Life portfolio, ensuring continuity for existing consumers and partners. The organization will maintain manufacturing operations in Urbana, Iowa and headquarters in Hauppauge, New York.
“After stewarding Aura Cacia’s growth for more than 30 years, we believe this decision allows both organizations to focus, scale and thrive,” said Tony Bedard, CEO of Frontier Co-op. “Country Life has the expertise and resources to help Aura Cacia fully capitalize on the growing consumer demand for high-quality essential oils and aromatherapy products. We are proud to entrust this mission-driven brand to a partner that will build on the values that have made it successful, while we remain focused on our herbs and spices business with Frontier Co-op® and Simply Organic® brands.”
Together, Aura Cacia and Country Life will advance a shared vision of health, well-being and self-care while creating new opportunities to serve consumers through a broader portfolio of wellness products.
About Country Life, LLC
Founded in 1971, Country Life, LLC is a wellness company dedicated to enriching lives through a natural and holistic approach to well-being. Its portfolio of brands include Country Life® Vitamins, BioChem® protein powders and sports nutrition, Desert Essence® personal care and Aura Cacia® essential oils and aromatherapy products. For more than 50 years, Country Life, LLC has been committed to delivering high-quality products made with responsibly sourced, naturally-derived ingredients, and backed by rigorous manufacturing and testing standards. The certified B Corporation manufactures its products at NSF-GMP registered facilities in Hauppauge, New York. Learn more at www.countrylifevitamins.com.
About Aura Cacia®
Inspired by the power of positive change, Aura Cacia’s products are made from simple and pure botanical ingredients that unlock nature’s ability to improve our well-being. The brand sources ingredients carefully and sustainably from the best locations around the world, then tests every shipment to verify its purity and quality. Learn more at www.auracacia.com.
About Frontier Co-op®
Founded in 1976 and based in Norway, Iowa, Frontier Co-op offers a full line of products for natural living under the Frontier Co-op and Simply Organic® brands. Products include culinary herbs, spices and baking flavors, and bulk herbs and spices with a wide selection of organics. Frontier Co-op’s goal is to provide consumers with the highest-quality products while supporting and promoting social and environmental responsibility. For more information, visit the co-op’s website at www.frontiercoop.com.
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1 Brick & Mortar Aromatherapy Brand – Ttl Brand Ranking Report, NPI, MULO & Natural Channel, Aromatherapy & Body Oil subcategory, 12 wk ending 5/17/26 & Nielsen WFM, 12 wk ending 5/16/26 |
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2 Natural Air Care Brand – Ttl Brand Ranking Report, NPI, Natural Channel, 12 wk ending 5/17/26 |
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